Getting the Value Proposition Right

A key element of any strategic plan is the business’s ‘value proposition’.


What unique set of characteristics of the business differentiates it from its competition, in the eyes of its clients?


This is the very essence of why clients choose the services of one provider over another.


The ‘value proposition’ has to be demonstrably ‘real’ and ‘sustainable’.


Goodridge Strategic understands the importance of the ‘value proposition’ in the context of the firm's strategic planning and works with management to identify the “sustainable differentiators”.

"Courage is fear that has said its prayers..."

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