Business Model Audits

Business models require constant ‘testing’ to ensure their continued relevance in an ever changing commercial environment.


The business model should be regularly surrendered to an ‘audit’ to ensure strategic relevance in all aspects of its operation.


The only constant in business today is change.  In highly competitive commercial landscapes, every business is exposed to risks and pressures in all aspects of its business model.


Goodridge Strategic is expert at conducting business model audits to ensure a business adapts to change, remains competitively relevant and is able to sustain superior financial performances.


Business models which don’t change in a dynamic market environment should be of concern to all stakeholders.

"We don't see things as they are... we see things as we are..."

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