Branding & Brand Culture

Authentic branding is critical to business success. Brands who know who they are understand things like their business purpose (beyond profit), their core values and their key messages. They tell a story that is consistent, relevant, and most importantly - human.

Brand Culture is how your brand communicates both internally and externally, and can have an impact on how you attract and retain excellent employees, work place happiness and well being, effective marketing and communications and ultimately business growth and success.

At Goodridge Strategic we can help you to:

  • Find & communicate your brand story
  • Re-vitalise mature brands - reignite your visual identity and key messages
  • Develop an internal culture that leads to positive employee engagement
  • Develop internal capabilities that help your employees 'live' your brand

"A brand is the set
of expectations, memories, stories and relationships that account for a consumer’s decision to choose one product or service over another.
Seth Godin